Client Background
A regional retail brand with outlets in the UAE wanted to surprise both customers and employees with Ramadan gift sets that feel festive and aligned to Islamic tradition.
The Challenge
-
Required a retail‑friendly Ramadan gift set that resonates with diverse audiences.
-
Needed to balance cost with quality for a larger batch of 3,000 sets.
-
Branding had to be visible but tasteful, avoiding overt commercial messaging.
Our Solution
- Assembled bespoke Ramadan gift sets featuring:
- Custom Ramadan lantern ornaments and traditional decorations — celebrating cultural values.
- Assorted premium dates and Ramadan sweets — meaningful and festive.
- A branded booklet of Ramadan reflections and greetings.
- All sets were packed in elegant, branded boxes with premium inserts.
The Results
-
All 3,000 sets were prepared and distributed across stores and corporate offices before Ramadan.
-
Customers responded enthusiastically to the festive packaging, leading to shareable social mentions.
-
Employees felt appreciated, and the brand reinforced its commitment to community values.
Client Testimonial
“The Ramadan gift sets created such a positive buzz with our customers — it was one of the best engagement initiatives we’ve run.” — Head of Marketing